Delicate Matters

Bras, Panties, Shapewear and Hosiery


  • Wash all new intimate apparel before wearing
  • Handwashing is the safest way to wash your intimates using a delicate soap, specifically formulated for lingerie (Forever New, Soak, Body Soap, Baby Shampoo)
  • If it is necessary to machine wash, wash on a cold, gentle cycle using a zippered lingerie bag (Remember to fasten hooks)
  • ECO TIP: Shower with your bra or other delicates! Wash with your body soap and rinse well


  • Air dry only
  • Dryer heat can cause the elastic to break down and cause shrinkage and discolouration


  • Lay gently in a drawer, front side up
  • Do not fold your bra cups into one another


  • Try to have a minimum of three basic bras so that they do not wear out Prematurely. Have one to wear, one to wash and one to alternate
  • Try not to wear your bras two days in a row
  • Rotating your bras will help reduce stretching and fabric weakening